“Brat is an attitude”: How retailers are tapping into the latest viral trend

Source: Charlie XCX’s Instagram
The retail industry has been having a very “brat” summer. If you’re confused about what that means, here’s a brief breakdown of the viral trend that’s taken over social media and beyond. On June 7, British music artist Charlie XCX released her sixth studio album, famously dubbed, “Brat”.  The artist, who is known for hit songs like “Boys” and “Boom Clap”, is widely recognized as one of the “It girls” of the fashion and music scene and for her take on one Gen Z̵

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