Blundstone’s secret to survival? A mix of strategy and sheer luck

The iconic brand marks its 150th anniversary this year. Image: Supplied
Over the past five years, Blundstone boots have been featured in seasonal fashion spreads in GQ, Vogue and The New York Times. They have shown up on lists of the best shoes for chefs, best garden essentials and best travel gear in Bon Appetit, Martha Stewart Living and Bicycle Magazine, respectively. They’ve been named one of the top gifts for first-time dads by Elle, and an equally good gift for mums at Christmas, according to New York Magazine’s “The Cut”.  Magnetic, a niche magaz

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