Strong holiday demand helped lift first-quarter sales at Birkenstock, with revenue rising in double digits year-on-year.
For the three months ending December last year, revenue increased 11 per cent to US$477 million. Net profit rose 151 per cent to $60 million while adjusted earnings before interest, taxes, depreciation and appreciation (EBITDA) increased 4 per cent to $125 million.
The footwear brand says growth was broad-based across segments, channels, and product categories, particularly clogs, shearling styles, and closed-toe shoes and boots.
At the same time, B2B wholesale revenue rose 18 per cent, supported by expanded assortments and strong full-price sell-through at key retail partners, while direct-to-consumer (DTC) revenue increased 4 per cent.
The company also opened nine new stores during the quarter, bringing its global retail footprint to 106 locations.
Regionally, the Americas delivered 5 per cent revenue growth, driven primarily by wholesale gains with youth-focused and sports specialty retailers. The company operates 15 stores in the region, following one new opening during the quarter.
In EMEA, revenue increased 16 per cent, with wholesale again leading performance. Three new stores were opened, bringing the regional total to 45.
Apac recorded the strongest growth, with revenue up 28 per cent. In this region, direct-to-consumer growth outpaced wholesale, supported by strength in both online and physical retail. Five new stores were also added, taking the Apac store count to 46.
Meanwhile, gross profit margin declined to 55.7 per cent from 60.3 per cent a year earlier, reflecting currency impacts, incremental US tariffs, and channel mix. The result also included the accounting impact from the acquisition of Birkenstock Australia last year.
CEO Oliver Reichert said the quarter demonstrated sustained demand for the brand.
“Our unique business model is designed for resilience,” said Reichert.
“Our vertically integrated supply chain means we are capacity-constrained by design. We will steer our business by geography, channel, and product to maximize profit per pair and maintain brand equity.
