Tong Van

Tong Van currently serves as the Features and Premium Editor at Inside Retail Asia. Based in Vietnam, she has covered Asia's retail industry for more than five years. Van holds a degree from Ho Chi Minh City University of Law.

More from Author

Shein and Temu logos are seen in this illustration taken August 22, 2024.
Regulatory IR Pro

Temu’s Vietnam suspension reflects rising Southeast Asian protectionism

Tong Van
Marketing IR Pro

Dynamic duos: Six innovative brand collaborations in Asia

Tong Van
Marketing IR Pro

Dynamic duos: Six innovative brand collaborations in Asia

Tong Van
Two smartphones showing the interface of Amazon’s new discount website, Haul
E-commerce IR Pro

How Amazon Haul challenges discount e-commerce players Temu and Shein 

Tong Van
A photo of British-Indian designer Nikita Karizma standing between two models.
Fashion & accessories IR Pro

Fashion designer Nikita Karizma on her namesake brand’s journey

Tong Van
A man walks past a store of Chinese sportswear firm Anta Sports at a shopping mall in Beijing, China March 25, 2021.
Strategy IR Pro

Amer Sports’ sales rise in China amidst demand for niche brands like Salomon 

Tong Van
A photo of Jaguar’s ‘Copy Nothing’ campaign in 2024 featuring gender-fluid models.
Marketing IR Pro

Jaguar’s ‘Copy Nothing’ campaign: Lessons for retailers on rebranding risks

Tong Van
An illustration of global trade showing the Chinese flag in the foreground and the US flag in the background.
Regulatory IR Pro

Trump’s tariff plan: How US and Chinese retailers could be impacted 

Tong Van
Olivia Burton London products displayed at the brand’s store inside Ion Orchard mall.
Strategy IR Pro

Movado Group’s Xavier Gauderlot on the watch giant’s latest JV in Southeast Asia

Tong Van
A person carrying a bright-red suitcase from Casetify’s Travel Bounce collection.
Marketing IR Pro

Casetify’s CEO Wesley Ng on the brand’s luggage venture and global creative hub

Tong Van
The logo of French luxury group Kering on a stone wall at Kering’s headquarters in Paris, France, in 2023.
Luxury IR Pro

Kering’s executive reshuffle: New CEOs for Saint Laurent and Balenciaga

Tong Van
Vietnamese singer Song Luan models a black T-shirt and jeans from Coolmate’s FW24 collection.
Strategy IR Pro

Coolmate plots international debut after securing $6 million in Series B 

Tong Van
An image of a Deliveroo rider ringing a doorbell to deliver an order to a customer
Strategy IR Pro

Deliveroo Singapore’s MD Jason Parke on the company’s retail arm launch

Tong Van
Chick-fil-A staff serving food to customers at the pop-up store in Singapore.
Strategy IR Pro

Chick-fil-A’s head of Asia Pacific Hugh Park on the brand’s Asian expansion plan

Tong Van
H&M Myeongdong store with immersive fitting room featuring Kiss of Life’s Julie and Haneul.
Strategy IR Pro

H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy

Tong Van
Raffles City’s facade featuring YSL installation in 2024
Strategy IR Pro

Singapore’s Raffles City aims to win back customers through elevated retail mix 

Tong Van
People ride on a scooter past a JD.com ad promoting Singles Day shopping festival, in Beijing, China.
E-commerce IR Pro

Singles’ Day delivers e-commerce boost to Chinese retail giants Alibaba, JD.com

Tong Van
Strategy IR Pro

“It is only the beginning of our transformation”: Toys ‘R’ Us Asia’s CEO Leo Tsoi

Tong Van
Strategy IR Pro

“Asia is a key region for us”: Kypris’ CEO Chase Polan

Tong Van
Financial IR Pro

Coupang’s financial paradox: Record revenue amid profit decline in Q3

Tong Van
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