Tong Van

Tong Van currently serves as the Features and Premium Editor at Inside Retail Asia. Based in Vietnam, she has covered Asia's retail industry for more than five years. Van holds a degree from Ho Chi Minh City University of Law.

More from Author

Victoria's Secret's first travel retail store at Changi Airport
Travel retail IR Pro

Victoria’s Secret banks on Asia’s travel boom with new Changi Airport store

Tong Van
Bacha Coffee’s boutique and takeaway concept at Hong Kong International Airport 2024.
Strategy IR Pro

Bacha Coffee eyes growth in Japan as tourism booms

Tong Van
Luxury IR Pro

Navigating change: Insights into China’s luxury market trends for 2025

Tong Van
A photo of Vhernier storefront at Rex Hotel, Ho Chi Minh City.
Strategy IR Pro

Runway launches Vhernier, bringing Milanese elegance to Vietnam 

Tong Van
The logo of Alibaba Group is lit up at its office building in Beijing, China August 9, 2021.
Strategy IR Pro

Alibaba sells Sun Art stake to double down on digital future

Tong Van
Panpuri Hong Kong flagship’s storefront at K11 Musea
Strategy IR Pro

Panpuri CEO Vorravit Siripark talks Kose acquisition and future of Thai beauty

Tong Van
Image of John Hardy’s creative chairman Reed Krakoff
Luxury IR Pro

Reed Krakoff on revitalizing John Hardy and the future of luxury jewelry

Tong Van
A model standing in front of Matsuya Ginza department store
Strategy IR Pro

Matsuya’s director Takehiko Furuya on the department store’s digital launch

Tong Van
A photo of Urban Revivo’s storefront at One Bangkok in December 2024.
Strategy IR Pro

Urban Revivo parent FMG ramps up with store openings in One Bangkok 

Tong Van
Shein and Temu logos are seen in this illustration taken August 22, 2024.
Regulatory IR Pro

Temu’s Vietnam suspension reflects rising Southeast Asian protectionism

Tong Van
Marketing IR Pro

Dynamic duos: Six innovative brand collaborations in Asia

Tong Van
Marketing IR Pro

Dynamic duos: Six innovative brand collaborations in Asia

Tong Van
Two smartphones showing the interface of Amazon’s new discount website, Haul
E-commerce IR Pro

How Amazon Haul challenges discount e-commerce players Temu and Shein 

Tong Van
A photo of British-Indian designer Nikita Karizma standing between two models.
Fashion & accessories IR Pro

Fashion designer Nikita Karizma on her namesake brand’s journey

Tong Van
A man walks past a store of Chinese sportswear firm Anta Sports at a shopping mall in Beijing, China March 25, 2021.
Strategy IR Pro

Amer Sports’ sales rise in China amidst demand for niche brands like Salomon 

Tong Van
A photo of Jaguar’s ‘Copy Nothing’ campaign in 2024 featuring gender-fluid models.
Marketing IR Pro

Jaguar’s ‘Copy Nothing’ campaign: Lessons for retailers on rebranding risks

Tong Van
An illustration of global trade showing the Chinese flag in the foreground and the US flag in the background.
Regulatory IR Pro

Trump’s tariff plan: How US and Chinese retailers could be impacted 

Tong Van
Olivia Burton London products displayed at the brand’s store inside Ion Orchard mall.
Strategy IR Pro

Movado Group’s Xavier Gauderlot on the watch giant’s latest JV in Southeast Asia

Tong Van
A person carrying a bright-red suitcase from Casetify’s Travel Bounce collection.
Marketing IR Pro

Casetify’s CEO Wesley Ng on the brand’s luggage venture and global creative hub

Tong Van
The logo of French luxury group Kering on a stone wall at Kering’s headquarters in Paris, France, in 2023.
Luxury IR Pro

Kering’s executive reshuffle: New CEOs for Saint Laurent and Balenciaga

Tong Van
Are you sure you want to leave?
Yes, leave this page Stay