Australian-based fragrance company Game On has secured an exclusive global license to manufacture and distribute Leo Messi’s debut fragrance under the Messi brand.

The deal marks a significant milestone for the company as it prepares to launch a range of products for the football superstar, including fragrances, body wash, deodorant, body sprays, and gift sets.

According to Game On, the debut fragrance will capture Messi’s “unique essence” and is expected to launch worldwide next year after an official introduction at Cosmoprof Miami in January.

Game on MDs Daryl Czarny and Elliot Rubenstein said they intend to make this the “greatest fragrance launch of all time”.

“We are incredibly excited and honoured to work with Messi and his team on this huge project,” said the pair.  

“Leo is the Goat in the football world, but he truly transcends his sport. He is now one of the most admired and well-known humans on the planet.”

Chemist Warehouse has committed to stocking Messi’s fragrance in more than 500 stores and online across Australia, New Zealand, Ireland, and China.

Game On is a fragrance manufacturer and distributor that has worked with local and international brands, including Disney, Star Wars, Warner Brothers,  Mattel, the NFL, EPL teams including Liverpool, Chelsea, Arsenal and Tottenham, the AFL, NRL, the All Blacks, and many international and local celebrities.