Amazon Vietnam prepares for launch

Amazon is about to open up its platforms to small and medium enterprises in Vietnam.

The American e-commerce giant is expected to sign a deal with the Vietnam E-Commerce Association at a forum in Hanoi next Thursday, reports VNexpress.This follows a meeting between the association and Amazon in December.

Its development strategy will be revealed at the Vietnam Online Business Forum, which after Hanoi will move to Ho Chi Minh City two days later. The event includes discussions about online shopping trends, tax management and new technologies.

Vietnam’s e-commerce market grew by 25 per cent last year and is expected to maintain its growth in the next three years, says the association. Revenue from online retail is forecast to hit US$10 billion by 2020, accounting for 5 per cent of the country’s retail market.

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