California-headquartered Aloha Collection has named Lynna Barnard as its new CEO. 

Barnard, who has over 20 years of retail expertise in Australia, was most recently the GM of e-commerce at the country’s largest department store group, Myer. Before that, she held leadership roles at liquor chain Dan Murphy’s, lifestyle brand Billabong Group and discount fashion retailer Best & Less.

Barnard contributed to the transformation of Myer’s online strategy, which led to the record-breaking Cyber Week sales last year. 

“In this time of shifting market dynamics and rapidly evolving digital landscape, Lynna’s fresh insights and innovative strategies will help Aloha differentiate itself and capitalize on emerging opportunities,” said co-founder Rachael Leina’ala Soares. 

“Heather and I are excited to welcome her to the Aloha ‘Ohana’.”

Heather Aiu and Rachael Leina’ala Soares developed the Aloha Collection in California, drawing inspiration from Hawaiian backgrounds. 

Barnard aims to drive Aloha Collection’s growth by balancing innovation with core principles, creating sustainable and profitable outcomes, and promoting giving back through its Malama ‘Aina program.