Adult products retailer Adam & Eve’s parent company PHE has appointed Lewis Broadnax, former Sazerac VP, as its president. 

This appointment comes after the board conducted a presidential search over the last several months, with the goal of finding a new leader with extensive e-commerce and digital marketing experience to drive sales, foster growth, and deliver new strategic initiatives across all channels.

Prior to Sazerac, Broadnax was senior director of e-commerce and digital marketing at Reynolds American and executive director of e-commerce and digital marketing at Lenovo.

“Adam & Eve is an extraordinary company that has been at the forefront of the industry for over 50 years,” said Broadnax. 

“I am proud to have the opportunity to work alongside the talented and dedicated employees of PHE. I look forward to driving innovation and expanding our diverse range of products for both our existing and new adult customers across the globe.”

Broadnax’s appointment follows the departure of former president David Groves, who will serve the board until December.

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