Rocky Brands’ net sales fall due to dry weather

(Source: Rocky Brands/Facebook)

Rocky Brands blamed dry weather for an 8.8 per cent decline in net sales in the third quarter to $114.6 million, resulting in net income plunging 22.1 per cent to $5.3 million.

Retail sales increased 9.2 per cent to $26.8 million, while wholesale sales decreased 15.7 per cent to $84 million.

“While cautious consumer spending outside of peak shopping periods and warm, dry weather acted as headwinds this quarter, the underlying strength of our business remains intact,” said Jason Brooks, Rocky Brands chairman, president, and CEO.

“Based on our current order book for 2025, we believe this softness is transitory and that recent brand and marketing investments, along with our improved capital structure, have the company well positioned to drive sustainable, profitable growth and long-term shareholder value.”

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