Department store chain Macy’s has appointed Olivier Bron as CEO of Bloomingdale’s, anticipated to be effective in early November.
Bron has more than two decades of retail leadership experience. Prior to the new appointment, he served as CEO of Central Group’s Central and Robinson Department Stores in Thailand.
Previously, he was designated as COO and director of strategy of French retail group Galeries Lafayette in Paris.
Bron’s appointment would help the company to expand further even overseas given his broad international experience, according to Neil Saunders, MD of GlobalData. Saunders, however, noted that Bron should be given freedom to execute strategies he chooses.
“The challenge will be to ensure that Mr Bron is both listened to and given the freedom to make the changes needed to enhance Bloomingdale’s. This has traditionally been a problem for Macy’s, which tends to be very set in its ways. However, it is no good bringing in outside voices and being deaf to what they have to say,” Saunders said.
Bron will report directly to Tony Spring, president and CEO-elect, at Macy’s.
“In Olivier, we have found an authentic and charismatic leader who understands and appreciates Bloomingdale’s culture, unique positioning in the marketplace, and unparalleled multicategory assortment. His extensive international retail career and deep knowledge of the luxury market will be invaluable as we pursue additional opportunities for growth,” Spring said.
“I am confident that Olivier’s leadership, expertise, and enthusiasm will further strengthen the Bloomingdale’s brand to ensure we remain like no other store in the world,” Spring added.
Bloomingdale’s, popular for designer clothing, shoes, and bags, remains as the cornerstone of Macy’s luxury growth vector.
“I am honored to be named the next CEO of Bloomingdale’s. Throughout its 150+ year history, Bloomingdale’s has represented the best assortment of premium products in the marketplace. I’ve been a long-time admirer of the brand and of Tony, who has built the foundation for such an incredible organization with inspiring talent and loyal customers. I look forward to building on the team’s momentum across Bloomingdale’s, including new store formats and continued digital expansion,” said Bron.
