Why Pet Circle is expanding into insurance amid pet spending boom

Pet Circle’s new insurance offering. Image supplied
Pet Circle’s new insurance offering. Image supplied
The pet industry is booming in Australia, and leading online pet supplies retailer Pet Circle is taking advantage of the opportunity to expand its offering, with the brand entering the pet insurance market. The brand joins competitors in the space – including the Woolworths-backed Petculture – and new players such as Bunnings are entering into the rapidly growing pet care market. Australians are spending about $1.1 billion on pet insurance, with the pet supplies industry expected to grow by

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