Despite the fact that there is no tradition of Christmas gift-giving in countries like Thailand and Cambodia, where Buddhism is overwhelmingly the religion of the majority, mall operators and retailers spend big bucks there on Christmas decorations, displays, Santas and other seasonal paraphernalia. Carols are piped relentlessly over public address systems, with strains of “let it snow, let it snow, let it snow” creating a weird disconnect with the boiling heat outside. Mall operators are no