Malaysian luxury and lifestyle retail specialist, Valiram, together with East Malaysian property developer, Jesselton Waterfront Holdings, has opened a duty-free store in the Jesselton Mall in Kota Kinabalu.

The 37000sqft sea-front mall presents the first downtown travel-retail concept in the vicinity, offering international travellers an opportunity to shop in a duty-free environment and bringing luxury beauty, fashion and timepiece brands to the Kota Kinabalu city centre.

“Valiram continues to invest in Sabah and is excited with the opening of our latest venture, the Jesselton Duty-Free,” said Valiram executive director Sharan Valiram.

“This exception offering redefines the shopping experience for tourists in Kota Kinabalu. We are indeed privileged to be able to partner Jesselton Waterfront Holdings in developing this first-of-its kind downtown duty-free retail in East Malaysia. The shopping experience here is set to reshape the retail environment in Sabah.”