Swiss luxury timepiece maker Tag Heuer has launched a pop-up at Shibuya Parco, Japan.

The “Tag Heuer Connected” store delivers a futuristic ambience in luxurious and stylistic tones featuring the colours of the brand against black. The store showcases Tag Heuer’s key technologies and celebrates the firm’s 160th anniversary.

To mark the opening, the pop-up is conducting a promotional campaign called the Digital Tag Heuer Touch Rally, whereby visitors who scan a QR code from a Tag Heuer poster in the store and register as an official Line friend will receive an original branded Tag Heuer gift, while stocks last.

Additionally, the story is holding a lottery for those who purchase the new Tag Heuer Connected watch.

The pop-up will run through to April 12.