Survive to thrive: What successful retail looks like in 2020

The Iconic in Australia accelerated its launch into the beauty category recently.
During difficult times, brands grow stronger and it’s crucial for CEOs to understand the mechanics of their brand in order to increase revenue or market share, and capitalise on this opportunity. Times of uncertainty and hardship motivates people to come together and unite around a central message. As the foundations of brand building are the same — connecting with people through identity, preferences, and ideas — the opportunities to strengthen and grow are prevalent. Building a brand

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