Full Glass Wine has secured $14 million in Series A funding and acquired subscription-based wine service Bright Cellars.

The company said the funding is earmarked for the company’s strategy to acquire other strong players in the DTC wine space and improve operations through marketing, technology, and internal process optimization.

Meanwhile, the acquisition of Bright Cellars will expand its subscription-based models, with Winc and Wine Insiders catering to different purchase preferences and price points.

“Bright Cellars’ strong reputation and loyal customer base are a perfect fit for Full Glass Wine,” Full Glass Wine co-founder and CEO Louis Amoroso said.

“Their innovative approach to personalization aligns tightly with our vision, and we are confident that together, we can create an even more engaging and rewarding experience for wine lovers everywhere.”