Rapper Snoop Dogg is partnering with sneaker retailer Skechers to launch his first footwear collection. 

The Skechers x Snoop Dogg collection combines Skechers’ comfort with Snoop’s design vision in a variety of versatile and street-ready trainers that adapt to any lifestyle.

“Step yo shoe game up with my style and swag in every pair – with Skechers you’ll be comfortable wherever you go,” said Snoop. 

“Wear them with a suit to a wedding or on the court with shorts, you’ll look fly either way because these shoes are for everyone.”

The original OG and Remix Capsule of unisex Skechers x Snoop Dogg styles are available at Skechers’ website and Skechers retail shops in the US, and will soon be accessible at specialty retailers, as well as Skechers stores and websites worldwide. 

Two more limited-edition capsules will be released in the coming weeks, including one depicting Snoop’s popular NFT character Dr Bombay.