Shop til you drop: one retailer’s diary of a US study trip

For many travellers, a visit to the US is a trip to retail heaven. The almost empty luggage on the way over is filled with their haul on the return from the land of shop til you drop. But after my own quick retail tour to the US in August, I didn’t come back with a suitcase filled with merch – I came back with a mind filled with ideas. I visited Los Angeles, Seattle and New York City in a six-day, deep dive into all things innovative in retail in one of the most advanced markets in the world

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