Shinsegae’s new upscale SSG Food Market in Seoul

Emart hypermarkets, the leading business of South Korean retailer Shinsegae group, has opened a premium fusion supermarket and food hall concept, SSG Food Market. A reinvention of its Star Super brand, the new venue in Dogok, Seoul has been redesigned by Landini Associates at every customer touchpoint, including the built environment, naming and identity, furniture and fixtures, signage and communications, ticketing, menus, points of sale, advertising style guides, packaging and uniforms. “SSG

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