Fashion brand Ralph Lauren has opened a store at the Yorkdale Shopping Centre in Toronto, as the first step in an expansion in the Canadian market.

Ralph Lauren said it plans to open several stores in the years to come in Canada. Currently, it has 12 outlet stores across Canada and a wholesale presence at key retailers.

The store, which will come with a dedicated e-commerce site, features Ralph Lauren’s full portfolio of brands, including Purple Label, Ralph Lauren Collection, Polo Ralph Lauren, Double RL and Lauren for men, women, and children. It also houses select Home items.

The company is planning to launch the English version of its Canadian digital commerce site on October 11 and is exploring launching a French-language version in Quebec in the future.

“Ralph Lauren’s ethos of timelessness and authenticity has inspired and connected with our Canadian consumers for decades, and we’re excited to bring a more holistic expression of our brand to Canada,” said Bob Ranftl, regional CEO for North America at Ralph Lauren.

“We look forward to serving our consumers throughout Canada with enhanced and elevated experiences that reflect our luxury lifestyle point of view.”