Omnichannel lifestyle brand Brixton has appointed two new executives: Nadene Wisely as senior VP of merchandising, design, and development, and Sean Fleuriau as Sr director of specialty sales for North America.

Nadene Wisely, who formerly worked for Boardriders and Quiksilver, will oversee Brixton’s product strategies, ensuring that offers appeal to the brand’s growing client base.

Meanwhile, Fleuriau, who has “strong connections with retailers”, will offer his experience managing teams and building brands in the women’s, men’s, and accessories categories as Brixton expands its footprint in the North American wholesale market.

“Both leaders have proven success with industry-leading brands. They are experienced, authentic, customer and consumer obsessed,” said CEO Seth Ellison.

“Nadene is an all-around 360-degree merchant, and Sean brings years of specialty wholesale relationships to the action sports, outdoor, and boutique channels.” He said they will instantly impact the improvement of Brixton’s products, go-to-market, and customer relationships.

Founded in 2004, Brixton offers its products via 1300 storefronts, seven owned retail stores, and an e-commerce platform. The brand has a customer base across the US, Canada, Europe, Japan and Australia.

Last year, Ross Stores named James Conroy as its new CEO, succeeding Barbara Rentler, effective February 2.