Jollibee US has unveiled a franchise program to accelerate its growth, offering opportunities for experienced multi-unit operators.

The Philippine fast-food giant – known for its signature Chickenjoy and Jolly Spaghetti – seeks franchise partners with operational expertise and a commitment to delivering “the joy of eating”.

Franchisees can choose from various formats, including stand-alone locations with or without drive-thrus, strip-mall endcaps, urban storefronts, and mall entrances.

Jollibee said it is targetting high-traffic locations, including airports, transit hubs, food courts, and college campuses.

“Jollibee brings a special warmth and hospitality to the QSR landscape in North America,” said Maribeth Dela Cruz, business group head of Honeybee Foods, which operates Jollibee in North America.

“It’s a unique element that our brand is very proud of, and we are even more proud to provide that joyful dining experience that you won’t find anywhere else.” 

Jollibee’s US locations averaged $4.3 million in gross sales last year and have maintained 50 consecutive months of same-store sales growth.

To oversee the new franchising program, the company has set up JBM, which evaluates potential franchisees in existing and new markets.

Since opening its first North American store in Daly City, California, in 1998, Jollibee has expanded to 76 locations across 14 US states and 28 in Canada.