Want to look good for a Zoom meeting but don’t want to get too dressed up? A Japanese apparel company has created a “Pajamas Suit” that’s meant to resemble office attire but feel as snug as sleepwear.
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Aoki Holdings is marketing the navy, beige, black and dark grey suits for both men and women to teleworkers as “more than pajamas and less than fashionable clothes.”
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Sold as suit separates, the jackets are knit cardigans and can be mixed and matched with elastic-waist pants designed for sitting for long periods. All items in the collection cost 4990 yen ($48) each in Aoki’s online store.
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The “pajama suit” highlights the ways clothing makers are trying to adapt as they struggle to sell business suits with the Covid-19 pandemic keeping office workers at home. Aoki has warned it will book billions of yen in losses this year.
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A survey by the Pew Research Center shows that most Americans want to continue working from home even after the pandemic, suggesting apparel companies will need to continue to innovate in a new era of “office” work.