Joe & the Juice will have a new majority control shareholder as General Atlantic moves to acquire a bigger stake in the cafe chain from Valedo Partners.

General Atlantic first acquired a minority stake in Joe & the Juice in 2016, when the sandwich, coffee, and juice seller had only 176 stores.

Now, Joe & the Juice has more than 360 stores globally and plans to expand further in key international markets with the new investment from the equity firm.

In addition, part of General Atlantic’s additional investment will be used to reduce debt on Joe & the Juice’s balance sheets.

“As a long-term partner to Joe & the Juice, General Atlantic is proud to become a majority investor in the brand and continue our collaboration with the management team,” said Andrew Crawford, MD and global head of consumer at General Atlantic.

“Joe & the Juice’s business momentum is inflecting, and we are excited to build on the company’s digital traction and accelerate company-owned and franchised unit growth.”

General Atlantic noted that its initial investment in Joe & the Juice helped the cafe chain venture in digital channels, which now account for 30 per cent of its sales.

The transaction is expected to be completed in the fourth quarter of this year.