what’s in store in this Q&A. Q: Tell us about the brand and the target customer A: Goobne is Korea’s number one oven-roasted chicken brand, offering a healthier alternative to the popular Korean fried chicken, so we believe that our product really appeals to customers who are looking to find healthier alternatives to traditional fried chicken.  We can leverage the Korean heritage and K-pop to appeal to younger customers, but expanding to appeal to all Australians’ love of chicken will be the key to success. Q: In the next 12 months, how many stores will you open and where? A: We are excited to announce Goobne opened in September next to East Village in Zetland. The goal over the next 12 months is to open another six new hot quick service restaurant locations across Sydney, aiming to hit locations such as Epping, Chatswood and Strathfield. Sadly we are seeing an increase in restaurant vacancies due to Covid, however this does provide us with some great opportunities to get established. Chicken is a great product for takeaway and delivery, as demonstrated by some larger and more established brands, enabling us to often be more successful than a restaurant relying strongly on dine-in trade. Q: Will these stores be franchised? A: While Goobne has an established operating system it was important for us to operate the first restaurant to understand the model and customise it for Australia. The new restaurant in Zetland takes all of these learnings and we are now looking to expand with franchise partners into the next group of restaurants.  We already have strong interest from our network of Chatime partners who are looking to Goobne as a way to expand and grow their skill set.  Q: How will you expand beyond Sydney? A: We can’t wait to be able to introduce Goobne to the rest of Australia – once we’ve established our presence across NSW, we aim to open franchises in other states. Q: What’s the size of a store? A: The ideal Goobne restaurant is 100–130 square metres with a focus on high delivery/takeaway opportunities similar to Goobne’s restaurants in Korea. Q: What’s the starting investment level? A: The starting investment to franchise with Goobne is between $450,000 and $550,000. We have what we call turnkey delivery, meaning we take care of handling the lease, training and even have an in-house marketing team too. We provide full support throughout your journey with us at Goobne. This article was originally published in Inside Franchise Business magazine.