Inside the big business of Barbie

Source: Zara.
In the ever-changing landscape of retail, few toys have the name recognition and star appeal of Barbie. Since its introduction at the New York Toy Fair in 1959, Barbie has evolved into a cultural phenomenon, influencing not only toy design and manufacturing but also fashion, popular culture and marketing. The hype has reached a crescendo in recent months, building up to the recent release of the live-action Barbie film, produced by and starring Australian actor Margot Robbie. The toy brand’s

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