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BusinessSports & adventure

How US Polo Assn blends sport and retail to drive billions in global sales

By Anil Prabha
20
With a resounding $2.4 billion in global retail sales in 2023, US Polo Assn, the official brand of the United States Polo Association, is reaping the rewards of its strategic expansion across continents, robust digital presence and investment in forging key partnerships. In an exclusive interview, J Michael Prince, president and CEO of USPA Global, told Inside Retail about the pivotal strategies that have fueled the brand’s success. “We have a balanced growth strategy with significantly incr

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