How Southeast Asia’s DIY giants do home improvement differently

A closer look at the Home Improvement industry. Supplied
A closer look at the Home Improvement industry. Image supplied
Although home improvement doesn’t often come top of mind when thinking about what’s sexy in retail, the DIY sector in Southeast Asia is starting to look like an exciting place to be. Last year, in Thailand, a corner should have been turned, as Covid-19 receded in the rearview mirror, but then disaster struck: the rainy season, which normally begins with a whimper in July and ends with a bang around October, was one of the worst in living memory for both intensity and duration. Flooding was w

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