Safari, a popular second-hand clothing store in Japan, has launched a new campaign and e-commerce concept, “Second Life”, to encourage more people to participate in buying and selling pre-loved fashion.  Rooted in the nation’s tradition of “Shukatsu,” or end-of-life de-cluttering, where the elderly bid farewell to possessions accumulated over a lifetime, Safari saw an opportunity to infuse new life into these cherished items.  Recognizing the burgeoning interest i