We care about your privacy.

We use cookies to improve your experience, maintain your security, and serve you personalised content. By closing this notification or clicking “Accept”, you consent to our use of all our cookies.
For more information please see our privacy policy.
Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

IR ProStore design

How Glu is defying Middle Eastern beauty standards

By Jo-Anne Hui-Miller
20
Step aside highly contoured cheekbones, pouty lips, dramatic eyebrows and airbrushed skin. That unattainable version of beauty made popular by celebrities like the Kardashians is taking a backseat now that new brands and retailers are championing diverse beauty standards.  UAE-based clean beauty retailer Glu is one of those businesses that aims to give people freedom to express themselves beyond the traditional look often celebrated in the Middle East.  It joins a burgeoning group of c

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days.(Auto renews at $20 per month.)
  • Unlimited news access
  • Daily IR Pro content straight to your inbox
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Independent research reports and forecasts
  • Indepth interviews with industry leaders and experts
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$199 per year.(Auto renews annually.)
  • Unlimited news access
  • Daily IR Pro content straight to your inbox
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Independent research reports and forecasts
  • Indepth interviews with industry leaders and experts
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Are you sure you want to leave?
Yes, leave this page Stay