How Glu is defying Middle Eastern beauty standards

Step aside highly contoured cheekbones, pouty lips, dramatic eyebrows and airbrushed skin. That unattainable version of beauty made popular by celebrities like the Kardashians is taking a backseat now that new brands and retailers are championing diverse beauty standards.  UAE-based clean beauty retailer Glu is one of those businesses that aims to give people freedom to express themselves beyond the traditional look often celebrated in the Middle East.  It joins a burgeoning group of c

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