Converse’s global innovation VP on making shoes out of almost anything

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In line with consumer preferences, retailers of all sizes are increasingly seeking to transition from a linear to a more circular business model. The pressure is on for these brands to establish policies and strategies that reduce waste, promote sustainability, and extend the lifespan of their products. Global footwear brand Converse appears to be taking part in this as well. The retailer has launched a new, limited-edition collection – called The Converse Upcycled Flannel Chuck 70 seasonal ca

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