Has Kylie Jenner got the brand power to be a skincare success outside the US?

Kylie Jenner skincare brand
Kylie Jenner is hoping to make her mark on Australian skincare. Image: Kylie Skin Facebook.
Almost a year after Coty snapped up a 51 per cent stake in Kylie Cosmetics for US$600 million, the US beauty giant has announced the expansion of Kylie Skin into the UK, France, Germany and Australia. A relatively new brand, Kylie Skin launched in May 2019 but quickly became a top-selling skin care brand in the US thanks to the famous face behind it. Kylie Jenner, the youngest of the Kardashian-Jenner reality TV family, was last year declared the world’s youngest “self-made” bi

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$109 for the first year. (Auto renews at $228 per year.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now