Casual lifestyle footwear brand Joybees has named Ken Dayley as its new CEO.

Prior to the new role, Dayley worked as the chief digital officer at Body Art Alliance and was VP of global e-commerce and retail at PopSockets.

He also held leadership positions at New Balance, Finish Line, and Crocs.

“We are thrilled to have Ken lead our company and welcome him into this role at such a pivotal time,” said Joey Separzadeh, chairman of the Joybees board.

“Ken’s roots in the casual footwear industry and his direct-to-consumer expertise are exactly what we have been seeking.”