Deciem CEO reveals Korean expansion plans

A blonde lady sitting near a window.
Korea is a major focus of expansion for Deciem, says CEO Nicola Kilner.
Since Canadian beauty giant Deciem, parent company of cult brand The Ordinary, opened its first standalone store in Gangnam in Korea in 2016, the business has experienced significant growth in the region.  According to the brand, the store ranks fourth for the business globally and Korea ranks 11th in the business’ market makeup. This week, The Ordinary opened its second physical store in Yeonnam-dong, as the business continues its investment into Korea.  The new Ordinary store in Ye

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$109 for the first year. (Auto renews at $228 per year.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now