The 90-year-old American brand Cole Haan has opened its first physical store in London, England, in the form of a shop-in-shop within high-street shoe retailer Sole|Trader.  

The store will sell the brand’s Fall and Winter 2023 footwear and accessory collections, as well as other men’s and women’s shoe and bag lines. 

The Oxford Street store, located in the heart of London’s fashion district, aims to attract clients who want the tactile experience of the brand’s blend of design and function.

“Our shop-in-shop will offer customers a chance to engage with our products in a unique and immersive environment, highlighting our commitment to delivering exceptional craftsmanship,” said Alex Souter, GM, UK. 

Customers can shop Cole Haan’s work collection, which includes the easy Venetian Loafer for females and the GrandPr Crew Wingtip Sneaker for men.

Cole Haan is available for purchase in London and the UK through Sole|Trader and the brand’s UK website. The shop-in-shop will be open for four months.