American ice-cream parlour chain Cold Stone Creamery Malaysia has opened its first store in Kuala Lumpur.

After tracking through Bangkok, Manila and Singapore, the American ice-cream parlour chain has launched a flagship outlet at Pavilion Kuala Lumpur.

From Arizona, the brand plans to open 10 outlets in Malaysia within the next five years.

Founded in 1988, Cold Stone Creamery is best known for its design-your-own desserts that lets customers choose mix-ins, all theatrically combined on a frozen granite slab.

The store offers 36 ice-cream flavours and will be adding some local tastes.

Cold Stone Creamery senior international VP Eddy Jimenez says Malaysia’s opening was delayed as the company took years to find a suitable franchisee.

“Local flavours are important and we are very sensitive to the local culture ‒ they’re going to be a big part of the brand,” says Jimenez.