International retail platform VTN has brought celebrity super influencer Sherry Xu to Sydney for a fortnight to enjoy a range of VIP brand experiences with leading Australian and New Zealand brands, Vida Glow and Science Research Wellness.
Vida Glow is a marine collagen health product maker and Science Research Wellness produces cellular rejuvenation and powerful anti-aging supplements.
The hard-working Influencer and entrepreneur is the leading KOL on the hugely popular Kuaishou Chinese social network, with more than 9 million followers. Xu is juggling business commitments with personal time on this trip as the newlywed embarks upon her Honeymoon Tour with her husband Di Sun. The couple recently celebrated their wedding in China with 3000 guests, featuring a stunning wedding gown worth over $200,000 and a yellow cushion cut diamond ring boasting 12 carats in weight.
SRW and Vida Glow are the first Antipodean brands to partner with the international super influencer. The activity forms part of the company’s live commerce sales platform Celebrity Streamers which brings together the world’s leading influencer talent with premium health and wellness brands.
Live commerce is gaining traction globally, with Mckinsey calling it “the next wave of the e-commerce revolution” while TechCrunch values the US market at US$11 billion and China’s industry at $600 billion respectively, although the US is expected to reach $35 billion by 2024.
Sherry Xu’s VTN Live Commerce event will take place on August 9.
VTN spokesperson and Celebrity Streamers program manager, Amelia Hu, said: “It’s an amazing opportunity for VTN to partner with Sherry Xu. This elevates our celebrity streamers sales platform to a whole new level, as she is such a popular figure with an incredible audience reach.
“Our team has pulled out all the stops this week to ensure that she and Di can enjoy their honeymoon experiences in Sydney as well as have VIP introductions to our brands. Sherry’s track record is outstanding, she regularly sells over A$25 million worth of stock in a live commerce event. I think there is a huge opportunity for other social sellers to learn from her techniques, approach and success. She’s really raised the bar in this field of commerce and is the one to watch and we’re honoured to work with her.”
Asked about how she was enjoying Sydney, Xu said VTN has gone to a huge effort to make this a very special trip for her and her husband.
“We have been touched by how the theme of romance has been brought to life, and we’ve loved special experiences like sailing on Sydney Harbour and waking up to a panoramic view of the Opera House from the Crown Hotel. This is also a work trip, so I’m learning about the VTN brands including Vida Glow and SRW, in preparation for the August 9 live stream sale.”
Will Wu, COO at Access Corporate Group, explained the significance of the Celebrity Streamers platform for the business: “We have an amazing network of around 100,000 retail partners that connect with customers via the VTN platform to share our brand stories. Working with super influencers like Sherry, it’s a valuable opportunity for luxury brands because she has a huge social following on Kuaishou. We’re still learning about the live streaming format but it’s proving a solid investment for our premium wellness brands.”
