Michelle Wahler, a co-founder of Beyond Yoga, will step down as CEO, and Nancy Green, former CEO and president of Gap Inc’s Athleta, will take over as CEO on February 1. 

COO and CFO Jesse Adams, who has been with the company for more than a decade, will also be stepping down. Wahler and Adams will remain as advisors to the company to guarantee a smooth transition from the founders to the next CEO.

“Under Michelle’s leadership, Beyond Yoga has grown from an idea to a nearly $100 million omnichannel retailer,” said Chip Bergh, president and CEO of Levi Strauss & Co (LS&Co), which bought Beyond Yoga in 2021.

 “I want to thank Michelle for her leadership and for integrating Beyond Yoga into the LS&Co portfolio. Based on the strong foundation she built, we anticipate a smooth transition for our employees, consumers and customers.”

Green’s appointment as CEO is expected to usher in a new era of rapid expansion for Beyond Yoga. 

In addition to Athleta, Green used to serve as president and CEO of Old Navy from 2019 to 2022, overseeing the brand’s sales expansion from $8 billion to $9 billion, including considerable growth in activewear.

“We have arrived at a natural inflection point for this incredible brand, and as we pursue the next stage of growth, we believe Nancy has the experience to fully unlock the potential of Beyond Yoga by leveraging her impressive retail expertise and LS&Co’s extensive global resources and capabilities,” said Gass, LS&Co president and incoming CEO. 

Further reading: “Gym and beyond”: Why Kane Footwear is converting used shoes into yoga mats