Overtone and Boom! Beauty have appointed Barbara Roll as CEO as part of their ambitions to drive growth and innovation.

Roll previously served as chief growth officer for these two firms, where she was instrumental in formulating and executing strategic initiatives that catapulted both brands to new heights in the beauty sector. 

“These brands have a rich history of innovation and a strong connection with our customers,” said Roll. 

“I look forward to building on our success and taking Boom! Beauty and Overtone to new heights.”

Roll will continue to lead Boom! Beauty and Overtone into a new era of growth and innovation as the newly appointed CEO. Her vision for the future involves growing product lines, improving consumer experiences, and consolidating Boom! Beauty and Overtone as market leaders.

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