Alfred Chang, the former CEO of American luxury fashion label The Fear of God, has been appointed CEO of Everlane, starting October 7. 

Chang will collaborate with Everlane founder Michael Preysman, who will continue as executive chairman and climate lead for the apparel brand. 

Prior to joining The Fear of God, Chang worked at PacSun for 17 years, serving as co-CEO, president, chief brand officer, and executive VP of merchandising and design. 

Chang previously elevated Fear of God’s product lines by directing the strategic creation and refining of men’s, women’s, and children’s collections, resulting in significant growth and market share.

Andrea O’Donnell, Everlane’s CEO for three years, was promoted to brand president and executive VP of footwear business Designer Brands earlier this year.