Streetwear brand Anti Social Social Club (ASSC) and Ultimate Fighting Championship (UFC) have partnered to launch an apparel and accessories collaboration, in a contract mediated by UFC’s exclusive licencing agency IMG.
The capsule collection, which was launched in celebration of UFC International Fight Week 2023, aims at fans of all ages and genders and includes a variety of solid-colored and tie-dyed tees, hoodies, shorts, and hats with the two companies’ prized graphic lockups.
An ASSC x UFC Venum capsule is also included, as well as other items like a co-branded small fridge, an Octagon towel, and a Nalgene bottle. The official Dyaco leather boxing gloves, complete with bespoke branding and pop color stitching, are the collaboration’s special piece.
The collection is available for purchase exclusively on antisocialsocialclub.com.
“Modeled by reigning UFC Welterweight Champion, Leon “Rocky” Edwards, we wanted to ensure the collection covered everything from classic fight pieces in collaboration with Venum and Dyaco, to everyday hoodies and tees,” said Anti Social Social Club.
UFC and IMG have established a varied consumer product offering for the sport’s young and diverse fanbase in recent years, including new fashion collaborations introduced this year.
