After tackling oral care, Aussie brand Gem is seeking to ‘elevate’ body care

Aussie oral care brand Gem has launched a new product category as it seeks to continue elevating the boring everyday essentials. Best known for its natural and aesthetically packaged toothpaste, Gem entered the body care category this week with four SKUs of deodorant infused with skin-loving actives launching into Australian supermarket Woolworths nationally alongside select pharmacies. “I have an obsession with going into outdated boring categories and making them beautiful and perform better

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