Why this K-beauty brand is doubling down on Canada

The history of Whoo is inspired by beauty secrets of the royal court. Image: Supplied
What is the story behind The History of Whoo?   The brand was launched in 2003, a time when there were already several competitors in the Asian medicinal cosmetics market, but The History of Whoo wanted to offer customers a different type of experience, providing an elevated and differentiated beauty offering of cosmetics inspired by formulas once reserved for members of the Royal Court.   It was intended to provide customers with a specialised emotional value of ‘the

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$109 for the first year. (Auto renews at $228 per year.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now