Why luggage brand July hired a luxury expert to pursue more premium positioning

Editor’s note: Following the publication of this article on March 21, Alex Anton exited July on April 18, citing irreconcilable creative and strategic differences. He has resumed his previous position as CMO of 2-Times. Australian luggage brand July has confirmed the appointment of luxury marketing professional Alex Anton as its vice president of brand, a newly created role that underscores the retailer’s ambition to become a globally recognised name in the travel space. Anton brings wit

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