Wellness-lifestyle fashion retailer Caelum Greene opens Landmark flagship

Landmark store a step up for local wellness-lifestyle fashion brand.

Hong Kong wellness-lifestyle fashion retailer Caelum Greene has opened a flagship store at The Landmark in Central.

The specialist in brands known for “style, wellness and sustainability” has gained a niche following since opening a Hollywood Road boutique in 2016 – with its popularity extending through a series of pop-ups.

The brand is now stepping up into the premier league of fashion retailing, opening a flagship store at one of Hong Kong’s most prestigious malls – in The Landmark’s third floor Beauty & Wellness zone.

“We look forward to taking what we’ve been doing to the next level while also creating a more positive impact within the Hong Kong community,” said brand founder Charlotte Tsuei. “Caelum Greene is inspired by our increasingly self-aware and wellness and sustainability-focused local community. There are great alternatives for living healthier and more sustainable lifestyles, but not many extending this modern ethos to fashion.

“Wellness extends beyond simply being physically fit, but also mentally and spiritually healthy – concerned about humanity and sustainability. We bring together two of my greatest passions, fashion and wellness, offering an option to shop better, bringing positive impact on the community.”

Caelum Greene is also significantly extending its brand range to men’s “athleisure” fashion and eco-friendly lifestyle products and accessories with its leap to The Landmark.

New brands include the Asian debut of men’s “athleisurewear” by Rhone & Oliver’s Apparel; women’s “Vaara”, a London-based premium activewear brand; and two maternity brands exclusively available at the store for Asia – Giomamaco, who hails from Hong Kong, and Boobdesign, whose maternity and nursing products are made from eco-friendly materials and are 100-per-cent sustainably produced.

“When reviewing brands to bring on board, we are always thinking about what fits the lifestyle of our customers,” added Ms Tsuei. “We have a clear map and understanding of the lifestyle of our demographic – and do our best to create a product range that is truly useful and reflects our mission.”

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