The thinking behind Ikea Australia’s bold campaign to combat homelessness

Ikea Australia overhauled its Sydney flagship to shine a light on the growing issue of homelessness in Australia.  Last week, customers were confronted with a car parked inside the store and a tent pitched in the restaurant, reminders of a societal issue that impacts 120,000 people every day but is often kept in the dark. It can be tricky for businesses to authentically partner with charities beyond simply making a donation to drive positive change for communities and societies. But Ikea is not

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