The Container Store Group has promoted two executives as part of the storage solution retailer’s focus on strengthening its Custom Spaces business.

The company elevated EVP of e-commerce and digital marketing Lindy Rawlinson to chief digital officer. Meanwhile, VP of stores Jennifer Pape moved up to the role of SVP of stores.

Both new appointees will report directly to CEO and President Satish Malhotra.

“By bringing e-commerce and marketing together under Lindy, we will be able to tell a more cohesive brand story, specifically our differentiated offering of Custom Spaces and general merchandise,” said Malhotra.

“Jen has done a fantastic job leading our store fleet and I am proud of the work she has already done to improve our Custom Spaces conversion rates. I’m confident in the executive leadership team we have in place as we continue to make progress on our path to $2 billion in revenue.”