A Texas Chicken Indonesia franchisee will be among the first in the world to display the brand’s new look and feel.
The company’s new ‘Blaze’ concept will make its debut in central Bandung, in a popular town-square style area known as Alun Alun Bandung. Quick Service Restaurant, an affiliate of the Texas Chicken franchisee in Malaysia, Envictus International Holdings Limited (EIH), will be the official franchisee for the new restaurant.
“This has been an exciting opportunity to introduce a new audience to an ever-evolving brand like Texas Chicken which is known and respected for its quality and superior guest experience,” said Quick Service Restaurant’s country head Daniel Harris Ishak.
The new Texas Chicken in Bandung is part of a much larger franchise development deal that will bring 80 Texas Chicken restaurants to Indonesia over the next 10 years – mainly in Jakarta, West Java, Banten, Lampung, South Sumatra, and Bengkulu provinces.
The 150-seat restaurant, located on the first floor of The Kings Shopping Centre, will be the first in Indonesia to feature the new logo, new store design, and the latest international menu.
“QSR is an extension of one of our most proven franchisees – which made them an excellent choice for piloting this new design,” said Texas Chicken’s executive VP of international business Tony Moralejo.
“We look forward to bringing our quality food and authentic flavours to our guests in ways that are fresh and engaging.”