Sprinkles Bakeries and Picnik Restaurants has appointed Justin Murakami as its new COO, bolstering its local and international expansion strategy.

Murakami will oversee operations, training, supply chain, culinary, franchise operations, and the opening of new bakeries and restaurants. 

“Justin’s strategic foresight and operational expertise have been instrumental in our company’s success, especially in expanding Sprinkles’ global footprint and Picnik’s domestic expansion,” said Dan Mesches, president and CEO of Sprinkles Bakeries and Picnik Restaurants. 

“We’re confident that under Justin’s leadership, we’ll continue to exceed expectations, scale efficiently, and solidify our position as industry leaders.”

Murakami has worked in the hospitality industry for more than 25 years, beginning as a host and progressing to GM at the Cheesecake Factory and Area Director supervising numerous brands including Lettuce Entertain You and Hopdoddy Burger Bar. 

Joining Sprinkles in 2017, Murakami expanded the brand’s cupcake ATMs beyond their physical locations and developed the non-traditional Cupcake ATM business. According to the company, he was also crucial in the launch of Sprinkles’ National Shipping Programme, which created another substantial development avenue.

Further reading: American Outdoor Brands names Brent Vulgamott as COO