The Shilla Duty Free has appointed a new MD of its Hong Kong operations.
Changha Shin takes over the helm of Shilla Travel Retail Hong Kong this week after the departure of Alice Woo.
Woo built the business up after becoming its first employee last year when the Korean-owned travel retail company secured major duty-free concessions at Hong Kong International Airport.
Prior to working with Shilla, Woo spent 22 years in travel retail in Asia, Hawaii and North America, with companies including DFS Group and Nuance Watson.
Her replacement Shin was previously the merchandising director of Shilla Travel Retail Hong Kong. In a short statement to Inside Retail Hong Kong, Shilla said Shin has a wealth of knowledge across various product categories with 14 years of experience. He started in HR with Shilla Group and has “deep knowledge” of Shilla Group and its partners.
“The Shilla Duty Free is proud to promote from within and support the development of its staff.”
Woo will leave the company this week with the change referred to being due to “internal circumstances”.